Brands are always on the lookout for ways to engage with customers and boost loyalty.…
Andréanne Rondeau27 July 2020
A little more about what we do
Learn more about stratLX—from our work to the latest news, client updates, and the difference a good loyalty strategy can make to your company.
Successful loyalty programs increase frequency and average spend, improve profit margins, and reduce acquisition costs.…
Andréanne Rondeau15 June 2020
The most coveted customer is a loyal brand advocate. They stick with your business and…
Adele Richardson9 March 2020
Our inboxes are constantly bombarded with promotions and offers. So it’s no wonder people are…
Andréanne Rondeau12 February 2020
Creating loyal clients means getting to know who they are and understanding—as well as anticipating—their…
Andréanne Rondeau21 January 2020
A recent study by KPMG found that the biggest issue members have with their loyalty…
Andréanne Rondeau7 January 2020
In Part 1, we took a look at your clients’ lifetime value through a simple…
Andréanne Rondeau20 November 2019
One of the reasons loyalty programs are so popular with brands is that they enable…
Andréanne Rondeau5 November 2019
A recent report from Bond Brand Loyalty indicates that only 11% of loyalty program members…
Andréanne Rondeau24 October 2019
It’s already been a year since I started this professional adventure! On this date last…
Andréanne Rondeau8 October 2019
Read part 1. Previously, we looked at loyalty programs that offered free higher tiers to…
Andréanne Rondeau10 September 2019
Adding tiers in your loyalty program is an excellent way to engage customers through gamification—making…
Andréanne Rondeau3 September 2019
The way a referral program works is simple: Offer an incentive to existing clients when…
Andréanne Rondeau20 August 2019
When a company launches a loyalty program, it’s for the long term. That’s why it’s…
Andréanne Rondeau6 August 2019
Creating a loyalty program can be an exciting process—from coming up with your program’s visual…
Andréanne Rondeau9 July 2019
A loyalty program is a virtual gold mine of information on customer behaviour, preferences, buying…
Andréanne Rondeau26 June 2019
With so many loyalty programs now on the market, the benefits of offering a program…
Andréanne Rondeau28 May 2019
Loyalty programs are highly measurable and can provide you with plenty of data. However, it…
Andréanne Rondeau13 May 2019
When launching a loyalty program, the first group to target is your active customers. Inevitably,…
Andréanne Rondeau30 April 2019
